Sunday 13 March 2016

Video: Why We Run - A Moment To Return

Why We Run A Moment To Return


Why We Run - A Moment To Return


Info: Australian lo-fi indie rock band Why We Run released the above video last month for their previous single 'A Moment To Return', which was reviewed here in December at the end of last year. The single will feature on the bands forthcoming debut album which is out next month, and the video is one of the best I've seen so far in 2016. 

There's a Benjamin Button tale in there, but it's also a very poignant, powerful and sad look at the reversed stages of life. Innocent youth, a time of hope and care-free abandon, and then looking back from old age, the memories are fond, but there's an inescapable sadness, that that is all they are now, no longer something to be experienced with joy and happiness, but only through broken reminiscence. The video for 'A Moment To Return' is another fine example of how the visual art of the video, when done correctly, can enhance the message or feel of a song and bring it to another level altogether.


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