SOULÉ - 'Don't Hold Your Breath'
Info: Irish electronic-pop artist, Soulé, unveils brand new video for her new single 'Don’t Hold Your Breath'. Conceived by Diffusion Lab and directed by Sam McGrath, the video tells the story of a new relationship; from the early passion-filled days spending every minute with each other to the mundanity of making the bed together.
‘Don’t Hold Your Breath’ is an intimate snapshot of the young couple's journey from lovers to prospective parents thanks to McGrath’s decision to shoot from a single fixed point with a 360-degree view. The continuously rotating shot ingeniously transforms one camera position into a kaleidoscopic, circular panorama; taking in the various stages of the couple growing closer.
A soulful fusion of an upbeat tempo and emotionally complex lyrics, the song explores the feelings of a young woman - played here by Soulé herself - as she struggles to acclimatise to her life with a partner.
With an infectious beat and undeniably catchy hook, 'Don’t Hold Your Breath' has already amassed over 200K streams since its release.